Whether you are trying to appeal to a potential sponsor, fundraising participants, or individual donors, your pitch is really a summary of who you are, what you are doing, and why it is so important that people support you.
The term elevator pitch comes from the old days in Hollywood when someone would catch a producer or film studio owner in an elevator and present a 30 to 60 second movie concept before the producer reached his floor. Sales professionals have used it for decades, and it can work for your peer to peer campaign as well.
No matter whom you are pitching, here are some basic tips to keep in mind:
Make it entertaining
The most successful peer to peer fundraising campaigns tend to be the ones that are fun and interactive in some way. For example, the Purple Plunge is challenge to swim in ice cold water for charity. Challenges like this can bring out the playful and competitive side of people, which can help you reach your fundraising goal.
Set a realistic goal
Make sure you have an achievable goal. While your organization may be tempted to set lofty expectations, supporters need to be sure that you can reach your goal. Remember, you can always increase your goal later, or enjoy bragging rights when you not only meet, but exceed your goal.
Keep it short
Whether your pitch is in person or online, you should keep it short. When writing copy online, remember you need to capture attention with an intriguing headline. Haymakers for Hope, and organization that raises money for cancer research, does a good job of this! Using bullet points or blocks of short copy can make it easy for readers to comprehend. Including simple info-graphics or compelling photos can help tell your story and draw support as well.
Some people are happy to just play a part in a fun activity or challenge, but a lot of potential sponsors and participants want to know what impact their involvement will have. Make it clear what their support means. One example would be: $25 dollars will help pay for books for one underprivileged student in Africa or provide clean drinking water for one child. The impact could also relate to overall funds. For example: The overall total raised will help towards the building of a new school in Assam India, one of the poorest regions in this area of the world.
If you have limited time to capture someone’s attention, especially in person, it can be helpful to jot down a few important points and practice your pitch out loud: The name of your organization, what it does, the peer to peer fundraising campaign, the goal amount, and what it will be used for. This elevator pitch will help get others on board!
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