August 22, 2018

4 Unique Peer to Peer Fundraising Campaigns


4 Unique Peer to Peer Fundraising Campaigns

Massive walks, runs and rides dominated the early days of peer to peer fundraising, and while these types of initiatives can still bring in much needed funds, there is a growing need to develop new and interesting ideas for campaigns. Today, a lot of people who are looking to support a good cause are going to be drawn in by what is different and unique.

Here are some unique peer to peer fundraising ideas that just might inspire your non-profit:

1. Be Bold Be Bald


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August 16, 2018

The Importance of a Branded Peer to Peer Fundraising Campaign


The Importance of a Branded Peer to Peer Fundraising Campaign

Branding used to be an exercise that was generally seen in the for-profit world but over time non-profits realized in order to be competitive they needed a brand strategy too. We take this notion a step further and suggest that branding is crucial to your non-profit when you are launching a campaign, event, or program.

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July 31, 2018

The Master List of Peer to Peer Fundraising Ideas


The Master List of Peer to Peer Fundraising Ideas

1. Celebrations

How It Works:
Anytime someone visits your website and has a birthday, wedding, bar mitzvah, or baby shower coming up, they can create a fundraising page and raise money for your organization instead of getting presents! It’s so simple and requires very little effort from your organization to set up. The great thing is you can keep the campaign running on your website all the time.
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July 26, 2018

Auditing Your Peer to Peer Fundraising Campaign


Auditing Your Peer to Peer Fundraising Campaign

When you work for a non-profit, you always having to think ahead to the next fundraiser and when you do, it’s important to take stock of the past. If you want your next campaign to be successful, you should be conducting an audit of your latest peer to peer fundraising campaign.

Putting your campaign under the audit magnifying glass allows you to report the results back to all the stakeholders involved and it also helps you understand works and what doesn’t so you can improve your strategy in the future. Additionally, an audit enables you to sharpen your organization’s case for support and its importance while also promoting its achievements. It legitimizes your work.

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July 20, 2018

How Wearable Technology is Changing Peer-to-Peer Fundraising Campaigns


How Wearable Technology is Changing Peer to Peer Fundraising Campaigns

Peer to peer fundraising campaigns have traditionally focused on in-person events such as walks, runs or other competitions. Now, more people are purchasing wearable technology and it’s influencing the look and feel of fundraisers.

In 2017, Fitbit sold well over 15 million units of its wearable fitness technology. However, this is just one of many wearable devices on the market and according to a report by the International Data Corporation, wearable tech providers are expected to see huge market growth. Last year, over 100 million wearable devices were shipped worldwide and those shipments are expected to almost double by 2021. With these numbers it should come as no surprise that the devices are impacting peer to peer fundraising.

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July 5, 2018

3 Tips to Increase the Success of Your Event-Based Peer to Peer Fundraising Campaign


3 Tips to Increase the Success of Your Event-Based Peer to Peer Fundraising Campaign

Fundraising has a long history. One hundred years ago, people held bake sales, jumble sales (which we call garage sales today), and even sponsored walks. Events like this raised much-needed funds for small community organizations but they also brought people together so they could inspire each other and celebrate their collective pride in doing good. In some respects, it isn’t much different today except we have the ability to spread the word about fundraising much further thanks to the advent of the Internet.

Whatever your event is today, you can use peer to peer fundraising to raise awareness and funds while involving supporters in the fundraising process. Here are some tips to help your event-based peer to peer fundraising campaign reach the kind of success you’re looking for:

1. Develop a unique twist

Being unconventional can draw a lot of attention to your event. Blood:Water, for example, partners with organizations to address the HIV/AIDS and water crisis in Africa and knows all about the success associated with taking a non-traditional approach.

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June 22, 2018

5 Reasons to Stick with Peer to Peer Fundraising


5 Reasons to Stick with Peer to Peer Fundraising

While there has been a steady rise in peer to peer fundraising initiatives over the last decade, Peer-to-Peer Thirty, an annual study on fundraising in the United States shows that the largest campaigns in the country raised 1.45 billion in 2017 – a drop of 6.7 percent compared to the previous year.

However, when they dove deeper and conducted interviews with both peer to peer fundraising participants and non-profit leaders, they discovered that peer to peer fundraising seems to be in transition. In efforts to maximize results, more organizations are turning to multiple peer to peer fundraising campaigns to raise funds instead of running just one large nation-wide initiative.

Moving Mountains for Multiple Myeloma is one good example. The organization raises funds for myeloma research by bringing together small groups of people to participate in adventure peer to peer campaigns.

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June 14, 2018

8 Ways to Help Peer to Peer Fundraising Participants Raise More


8 Ways to Help Peer to Peer Fundraising Participants Raise More

Imagine what it is like for someone taking part in a peer to peer fundraiser for the first time. There is usually initial excitement about getting involved then a feeling of bewilderment since it is unchartered territory. There are also those who have taken part in peer-to-peer fundraising before but don’t really understand best practices to maximize their results.

Your supporters can raise significant amounts of money and bring new peer to peer participants to your fundraising campaigns if they receive the right guidance. While you can’t raise the money for them, you can teach them how to put their best effort forward.

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June 6, 2018

Peer to Peer Fundraising Mistakes to Avoid


Peer to Peer Fundraising Mistakes to Avoid

It’s easy to get excited about the opportunities that peer to peer fundraising present. This type of fundraising not only allows for substantial generation of new revenue for your organization but also helps extend brand awareness, which is something that was a lot harder before the advent of the Internet. Being enthused about peer to peer fundraising is important since a good douse of energy is needed for campaigns like this; however, how you execute will determine your success or failure.

Peer to peer fundraising has been around long enough to observe what works and what doesn’t. It can be helpful to learn from other’s mistakes, so here we look at some common errors with peer to peer fundraising campaigns and how you can avoid them.

Poor or no call-to-action

Every peer to peer fundraising campaign needs a call-to-action. You would think this is an obvious element but even when it’s present, it’s not always obvious. If you want to be successful, your calls to action, including “start fundraising” and “donate” need to be clearly visible on your peer to peer fundraising event pages.

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May 23, 2018

Turning Volunteers into P2P Participants


Turning Volunteers into P2P Participants

It is true that peer-to-peer fundraising allows non-profits to leverage their supporters to fundraise on their behalf, but reaching out to a whole new audience can seem like a big challenge when the online world is inundated with information on a constant basis. What many non-profits forget is that they have a base to get them started. That base is, volunteers.

Big or small, most non-profits have volunteers who are already involved in their organization in some way. If your non-profit is new to p2p then you can consider approaching a few of your volunteers to become personal fundraisers. You can easily talk to them face-to-face or contact them via personalized emails. Providing clear instructions on how to participate in peer-to-peer campaigns or providing a link to your p2p platform can make the process seamless.

Some organizations use peer to peer fundraising as a volunteer event. Back in 2016, Women Build Weekend was a peer to peer campaign created by Habitat for Humanity in New York State’s Tompkins and Cortland Counties. It allowed volunteers to encourage other women to help build affordable housing. The volunteers held a friendly competition while building in order to raise funds for Habitat. They had groups with team fundraising pages and a collective goal. As well, they had individual fundraising pages that people could donate towards.

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