June 14, 2018
Imagine what it is like for someone taking part in a peer to peer fundraiser for the first time. There is usually initial excitement about getting involved then a feeling of bewilderment since it is unchartered territory. There are also those who have taken part in peer-to-peer fundraising before but don’t really understand best practices to maximize their results.
June 6, 2018
Peer to Peer Fundraising Mistakes to Avoid
It’s easy to get excited about the opportunities that peer to peer fundraising present. This type of fundraising not only allows for substantial generation of new revenue for your organization but also helps extend brand awareness, which is something that was a lot harder before the advent of the Internet. Being enthused about peer to peer fundraising is important since a good douse of energy is needed for campaigns like this; however, how you execute will determine your success or failure.
Peer to peer fundraising has been around long enough to observe what works and what doesn’t. It can be helpful to learn from other’s mistakes, so here we look at some common errors with peer to peer fundraising campaigns and how you can avoid them.
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May 23, 2018
Turning Volunteers into P2P Participants
It is true that peer-to-peer fundraising allows non-profits to leverage their supporters to fundraise on their behalf, but reaching out to a whole new audience can seem like a big challenge when the online world is inundated with information on a constant basis. What many non-profits forget is that they have a base to get them started. That base is, volunteers.
Big or small, most non-profits have volunteers who are already involved in their organization in some way. If your non-profit is new to p2p then you can consider approaching a few of your volunteers to become personal fundraisers. You can easily talk to them face-to-face or contact them via personalized emails. Providing clear instructions on how to participate in peer-to-peer campaigns or providing a link to your p2p platform can make the process seamless.
May 2, 2018
4 Incredibly Successful Peer-to-Peer Fundraising Campaigns to Inspire You!
Did you know that friends asking friends to donate results in something like 10 times higher response rates and 52% higher donations? It’s true and it’s the reason why social fundraising (or peer-to-peer fundraising) has taken off!
The benefits are huge. First, by getting your network to fundraise on your behalf, you expand your reach exponentially. Think about it: if you have 5,000 contacts, those 5,000 contacts know hundreds of thousands of people! Second, this exponentially larger network is more likely to give and give more because they were asked by friends. You can do the math. Peer-to-peer fundraising equals big bucks for charity!
Here are four incredibly successful peer-to-peer fundraising campaigns to inspire you:
The Movember Foundation are proof that peer-to-peer fundraising can be hugely successful. The Movember Foundation is the organization that encourages men to grow a moustache every fall (November) to raise funds and awareness for men’s health. To date, the peer-to-peer campaign has raised $839 million globally, thanks to the participation of well over 300,000 men. Check out their Grow a Mo, save a Bro website!