June 14, 2018

8 Ways to Help Peer to Peer Fundraising Participants Raise More

8 Ways to Help Peer to Peer Fundraising Participants Raise More

Imagine what it is like for someone taking part in a peer to peer fundraiser for the first time. There is usually initial excitement about getting involved then a feeling of bewilderment since it is unchartered territory. There are also those who have taken part in peer-to-peer fundraising before but don’t really understand best practices to maximize their results.

Your supporters can raise significant amounts of money and bring new peer to peer participants to your fundraising campaigns if they receive the right guidance. While you can’t raise the money for them, you can teach them how to put their best effort forward.

Read More

June 6, 2018

Peer to Peer Fundraising Mistakes to Avoid

Peer to Peer Fundraising Mistakes to Avoid

It’s easy to get excited about the opportunities that peer to peer fundraising present. This type of fundraising not only allows for substantial generation of new revenue for your organization but also helps extend brand awareness, which is something that was a lot harder before the advent of the Internet. Being enthused about peer to peer fundraising is important since a good douse of energy is needed for campaigns like this; however, how you execute will determine your success or failure.

Peer to peer fundraising has been around long enough to observe what works and what doesn’t. It can be helpful to learn from other’s mistakes, so here we look at some common errors with peer to peer fundraising campaigns and how you can avoid them.

Poor or no call-to-action

Every peer to peer fundraising campaign needs a call-to-action. You would think this is an obvious element but even when it’s present, it’s not always obvious. If you want to be successful, your calls to action, including “start fundraising” and “donate” need to be clearly visible on your peer to peer fundraising event pages.

Read More

May 23, 2018

Turning Volunteers into P2P Participants

Turning Volunteers into P2P Participants

It is true that peer-to-peer fundraising allows non-profits to leverage their supporters to fundraise on their behalf, but reaching out to a whole new audience can seem like a big challenge when the online world is inundated with information on a constant basis. What many non-profits forget is that they have a base to get them started. That base is, volunteers.

Big or small, most non-profits have volunteers who are already involved in their organization in some way. If your non-profit is new to p2p then you can consider approaching a few of your volunteers to become personal fundraisers. You can easily talk to them face-to-face or contact them via personalized emails. Providing clear instructions on how to participate in peer-to-peer campaigns or providing a link to your p2p platform can make the process seamless.

Some organizations use peer to peer fundraising as a volunteer event. Back in 2016, Women Build Weekend was a peer to peer campaign created by Habitat for Humanity in New York State’s Tompkins and Cortland Counties. It allowed volunteers to encourage other women to help build affordable housing. The volunteers held a friendly competition while building in order to raise funds for Habitat. They had groups with team fundraising pages and a collective goal. As well, they had individual fundraising pages that people could donate towards.

Read More

May 2, 2018

4 Incredibly Successful Peer-to-Peer Fundraising Campaigns to Inspire You!

4 Incredibly Successful Peer-to-Peer Fundraising Campaigns to Inspire You!

Did you know that friends asking friends to donate results in something like 10 times higher response rates and 52% higher donations? It’s true and it’s the reason why social fundraising (or peer-to-peer fundraising) has taken off!

The benefits are huge. First, by getting your network to fundraise on your behalf, you expand your reach exponentially. Think about it: if you have 5,000 contacts, those 5,000 contacts know hundreds of thousands of people! Second, this exponentially larger network is more likely to give and give more because they were asked by friends. You can do the math. Peer-to-peer fundraising equals big bucks for charity!

Here are four incredibly successful peer-to-peer fundraising campaigns to inspire you:

#1: Movember

The Movember Foundation are proof that peer-to-peer fundraising can be hugely successful. The Movember Foundation is the organization that encourages men to grow a moustache every fall (November) to raise funds and awareness for men’s health. To date, the peer-to-peer campaign has raised $839 million globally, thanks to the participation of well over 300,000 men. Check out their Grow a Mo, save a Bro website!


Read More