December 11, 2018

6 Holiday Peer to Peer Fundraising Ideas

6 Holiday Peer to Peer Fundraising Ideas

Many organizations like to run peer to peer fundraising campaigns in the Spring because they want to take advantage of the good weather, but Winter can work even better for a peer to peer fundraising campaign because it tends to bring out generosity in people!

Here are six winter campaign ideas that just might inspire you:

1. Santa Run


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November 22, 2018

Why Start a Giving Tuesday Peer to Peer Fundraising Campaign

Why Start a #GivingTuesday Peer to Peer Fundraising Campaign

Giving Tuesday was established about 7 years ago when two organizations came together to help the “giving season” get started. These organizations, 92nd Street Y and the United Nations Foundation felt people needed to be reminded that there is more to holidays like Thanksgiving and Christmas than consumerism.

Giving Tuesday 2018 is fast approaching and you should really consider starting a peer to peer fundraising campaign! Here’s why:

1. You will raise more money


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November 8, 2018

Pitching Your Peer to Peer Fundraising Idea

Pitching Your Peer to Peer Fundraising Idea

Whether you are trying to appeal to a potential sponsor, fundraising participants, or individual donors, your pitch is really a summary of who you are, what you are doing, and why it is so important that people support you.

The term elevator pitch comes from the old days in Hollywood when someone would catch a producer or film studio owner in an elevator and present a 30 to 60 second movie concept before the producer reached his floor. Sales professionals have used it for decades, and it can work for your peer to peer campaign as well.

No matter whom you are pitching, here are some basic tips to keep in mind:

Make it entertaining


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October 31, 2018

8 Social Media Tips for Your Peer to Peer Campaign

8 Social Media Tips for Your Peer to Peer Campaign

Social media has made it a lot easier to spread the word about your peer to peer fundraising campaign. If you’re strategic about it, these tips could really help your campaign take off!

1.Brand your campaign


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October 16, 2018

5 Challenge-Based Peer to Peer Fundraising Campaigns

5 Challenge-Based Peer to Peer Fundraising Campaigns

A considerable percentage of the population thrives on challenges. That’s why peer to peer fundraising campaigns that challenge participants works so well, especially among millennials! Do you remember the Ice Bucket Challenge of 2014?! That campaign raised over $100 million!

In order to get you thinking about how your organization can capitalizing on this fundraising trend, here are some examples of peer to peer fundraising challenges that were a huge success:

1. Dry July


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September 24, 2018

Successful Peer to Peer Fundraising Birthday Campaigns

Successful Peer to Peer Fundraising Birthday Campaigns

You might not have known this, but allowing your supporters to pledge their birthday to your cause can equal big bucks for your nonprofit! There is everything to gain and nothing to loose in creating a birthday campaign.

Charity: water

The nonprofit, Charity: Water has raised millions of dollars for clean water projects through their peer to peer fundraising birthday campaigns. They are definitely one to follow when it comes to designing a birthday campaign that really works.


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September 7, 2018

4 Successful Peer to Peer Fundraising Campaigns in Healthcare

4 Successful Peer to Peer Fundraising Campaigns in Healthcare

Those who advocate for good health tend to be very passionate about fundraising, which could account for some of the successful peer-to-peer efforts in this industry.

Whether you are in the healthcare field or not, your non-profit can benefit from looking at successful peer-to-peer campaigns run by health organizations. Here are three successful peer-to-peer stories:

1. KidneyNation


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August 29, 2018

The Importance of Understanding Peer to Peer Fundraising Participants and Donors

The Importance of Understanding Peer to Peer Fundraising Participants and Donors

If you are thinking about running a peer to peer fundraising campaign or are on the verge of launching one, you should first take your participants and donors into consideration. Understanding these two groups can help you to engage them in a positive way.


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August 22, 2018

4 Unique Peer to Peer Fundraising Campaigns

4 Unique Peer to Peer Fundraising Campaigns

Massive walks, runs and rides dominated the early days of peer to peer fundraising, and while these types of initiatives can still bring in much needed funds, there is a growing need to develop new and interesting ideas for campaigns. Today, a lot of people who are looking to support a good cause are going to be drawn in by what is different and unique.

Here are some unique peer to peer fundraising ideas that just might inspire your non-profit:

1. Be Bold Be Bald


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August 16, 2018

The Importance of a Branded Peer to Peer Fundraising Campaign

The Importance of a Branded Peer to Peer Fundraising Campaign

Branding used to be an exercise that was generally seen in the for-profit world but over time non-profits realized in order to be competitive they needed a brand strategy too. We take this notion a step further and suggest that branding is crucial to your non-profit when you are launching a campaign, event, or program.

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