September 24, 2018

Successful Peer to Peer Fundraising Birthday Campaigns

Successful Peer to Peer Fundraising Birthday Campaigns

You might not have known this, but allowing your supporters to pledge their birthday to your cause can equal big bucks for your nonprofit! There is everything to gain and nothing to loose in creating a birthday campaign.

Charity: water

The nonprofit, Charity: Water has raised millions of dollars for clean water projects through their peer to peer fundraising birthday campaigns. They are definitely one to follow when it comes to designing a birthday campaign that really works.


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September 7, 2018

4 Successful Peer to Peer Fundraising Campaigns in Healthcare

4 Successful Peer to Peer Fundraising Campaigns in Healthcare

Those who advocate for good health tend to be very passionate about fundraising, which could account for some of the successful peer-to-peer efforts in this industry.

Whether you are in the healthcare field or not, your non-profit can benefit from looking at successful peer-to-peer campaigns run by health organizations. Here are three successful peer-to-peer stories:

1. KidneyNation


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August 29, 2018

The Importance of Understanding Peer to Peer Fundraising Participants and Donors

The Importance of Understanding Peer to Peer Fundraising Participants and Donors

If you are thinking about running a peer to peer fundraising campaign or are on the verge of launching one, you should first take your participants and donors into consideration. Understanding these two groups can help you to engage them in a positive way.


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August 22, 2018

4 Unique Peer to Peer Fundraising Campaigns

4 Unique Peer to Peer Fundraising Campaigns

Massive walks, runs and rides dominated the early days of peer to peer fundraising, and while these types of initiatives can still bring in much needed funds, there is a growing need to develop new and interesting ideas for campaigns. Today, a lot of people who are looking to support a good cause are going to be drawn in by what is different and unique.

Here are some unique peer to peer fundraising ideas that just might inspire your non-profit:

1. Be Bold Be Bald


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August 16, 2018

The Importance of a Branded Peer to Peer Fundraising Campaign

The Importance of a Branded Peer to Peer Fundraising Campaign

Branding used to be an exercise that was generally seen in the for-profit world but over time non-profits realized in order to be competitive they needed a brand strategy too. We take this notion a step further and suggest that branding is crucial to your non-profit when you are launching a campaign, event, or program.

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July 31, 2018

The Master List of Peer to Peer Fundraising Ideas

The Master List of Peer to Peer Fundraising Ideas

1. Celebrations

How It Works:
Anytime someone visits your website and has a birthday, wedding, bar mitzvah, or baby shower coming up, they can create a fundraising page and raise money for your organization instead of getting presents! It’s so simple and requires very little effort from your organization to set up. The great thing is you can keep the campaign running on your website all the time.
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July 26, 2018

Auditing Your Peer to Peer Fundraising Campaign

Auditing Your Peer to Peer Fundraising Campaign

When you work for a non-profit, you always having to think ahead to the next fundraiser and when you do, it’s important to take stock of the past. If you want your next campaign to be successful, you should be conducting an audit of your latest peer to peer fundraising campaign.

Putting your campaign under the audit magnifying glass allows you to report the results back to all the stakeholders involved and it also helps you understand works and what doesn’t so you can improve your strategy in the future. Additionally, an audit enables you to sharpen your organization’s case for support and its importance while also promoting its achievements. It legitimizes your work.

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July 20, 2018

How Wearable Technology is Changing Peer-to-Peer Fundraising Campaigns

How Wearable Technology is Changing Peer to Peer Fundraising Campaigns

Peer to peer fundraising campaigns have traditionally focused on in-person events such as walks, runs or other competitions. Now, more people are purchasing wearable technology and it’s influencing the look and feel of fundraisers.

In 2017, Fitbit sold well over 15 million units of its wearable fitness technology. However, this is just one of many wearable devices on the market and according to a report by the International Data Corporation, wearable tech providers are expected to see huge market growth. Last year, over 100 million wearable devices were shipped worldwide and those shipments are expected to almost double by 2021. With these numbers it should come as no surprise that the devices are impacting peer to peer fundraising.

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July 5, 2018

3 Tips to Increase the Success of Your Event-Based Peer to Peer Fundraising Campaign

3 Tips to Increase the Success of Your Event-Based Peer to Peer Fundraising Campaign

Fundraising has a long history. One hundred years ago, people held bake sales, jumble sales (which we call garage sales today), and even sponsored walks. Events like this raised much-needed funds for small community organizations but they also brought people together so they could inspire each other and celebrate their collective pride in doing good. In some respects, it isn’t much different today except we have the ability to spread the word about fundraising much further thanks to the advent of the Internet.

Whatever your event is today, you can use peer to peer fundraising to raise awareness and funds while involving supporters in the fundraising process. Here are some tips to help your event-based peer to peer fundraising campaign reach the kind of success you’re looking for:

1. Develop a unique twist

Being unconventional can draw a lot of attention to your event. Blood:Water, for example, partners with organizations to address the HIV/AIDS and water crisis in Africa and knows all about the success associated with taking a non-traditional approach.

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June 22, 2018

5 Reasons to Stick with Peer to Peer Fundraising

5 Reasons to Stick with Peer to Peer Fundraising

While there has been a steady rise in peer to peer fundraising initiatives over the last decade, Peer-to-Peer Thirty, an annual study on fundraising in the United States shows that the largest campaigns in the country raised 1.45 billion in 2017 – a drop of 6.7 percent compared to the previous year.

However, when they dove deeper and conducted interviews with both peer to peer fundraising participants and non-profit leaders, they discovered that peer to peer fundraising seems to be in transition. In efforts to maximize results, more organizations are turning to multiple peer to peer fundraising campaigns to raise funds instead of running just one large nation-wide initiative.

Moving Mountains for Multiple Myeloma is one good example. The organization raises funds for myeloma research by bringing together small groups of people to participate in adventure peer to peer campaigns.

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