There is a considerable percent of the population that thrives on challenges. This is why peer to peer fundraising campaigns that challenge participants works so well, especially among millennials! Do you remember the Ice Bucket Challenge of 2014?! That campaign raised over $100 million!
In order to get you thinking of how this capitalizing on this goldmine, here are Here are some examples of peer-to-peer fundraising challenges that could inspire your non-profit:
1. Beards of Hope
This is a peer-to-peer fundraising challenge in Australia that runs for three months every year. You have to have a beard or start growing one on the day the campaign begins. After registering for Beards of Hope, each participant creates his own fundraising page. You can also have a team for which you create a fundraising page. Participants are encouraged to supplement their campaigns by holding their own community fundraisers, including raffles and barbecues. The proceeds go towards Infant Loss Support. In 2018 Beards of Hope exceeded it’s $150,000 goal by $30,000.
2. Plunge for Preemies
This challenge was designed to support Project Sweet Peas in the United States. When you register online to participate in this peer-to-peer challenge you get a reservation to plunge into a frigid lake and a Plunger Packet that includes a t-shirt and a ticket to a post plunge party. All proceeds from the plunge go to Project Sweet Peas, which supports families who have an infant in intensive care or those who have experienced pregnancy and infant loss. Plunge for Preemies has proved to be a lot of fun. Some people create teams and even dress up is costumes to commemorate their challenge. Check out their fundraising site: https://www.pspplunge.com/ng/index.cfm/ae2e8a8/reg-pages/home
3. Dry July
The Dry July challenge is another Australian concept for raising funds. Here’s how it works: People sign-up, refrain from drinking alcohol for the month of July; encourage friends to do the same and/or ask friends and family to sponsor their efforts. All the proceeds from Dry July go to help people who are affected by cancer. Since it began in 2008, Dry July has raised 30 million dollars.
4. Parachuting for Kidneys
Kidney Research UK has gone to extreme measures to organize a challenge-based peer-to-peer initiative. They ask people to participate in parachute events to raise funds. Using the hashtag, #teamkidney they encourage people to create their own fundraising page and then see if they can get their friends to support them or join in jumping (parachuting) out of an aircraft. Those who have taken part in this challenge have called it “invigorating, exciting, thrilling, and yes – very challenging.” Here’s the fundraising site: https://www.kidneyresearchuk.org/get-involved/events/parachute
5. 30–Hour Famine
Challenging people to fast to raise funds is not a new concept but it still works. World Vision’s 30 Hour Famine is well known and has a long history. It began in 1971 when a group of students from Alberta Canada decided to fast for 30 hours to raise awareness and money for global hunger. The idea caught on and today there are 30-hour famine fundraising campaigns across North America. Thanks to the growth of online sharing, the peer-to-peer famine initiative has helped millions learn about the reality of hunger, make a meaningful sacrifice for the hungry, and raise funds in the hope of eliminating world hunger.
There are so many more challenge ideas that could be developed into a peer to peer fundraising campaign. Check out the Master List of Peer to Peer Fundraising Ideas to find one that works for your organization!
But whatever you do, get started on a peer to peer fundraising campaign today!
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