4 Unique Peer to Peer Fundraising Campaigns

Massive walks, runs and rides dominated the early days of peer to peer fundraising, and while these types of initiatives can still bring in much needed funds, there is a growing need to develop new and interesting ideas for campaigns. Today, a lot of people who are looking to support a good cause are going to be drawn in by what is different and unique.

Here are some unique peer to peer fundraising ideas that just might inspire your non-profit:

1. Be Bold Be Bald


This peer to peer fundraising idea isn’t brand new, but it now includes different approaches. As the story goes, a group of people in the United States who lost a co-worker to cancer decided to start the Be Bold Be Bald fundraising initiative in memory of their colleague. Each year during the campaign, participants either shave their heads bald or wear a bald cap to honor people with cancer and to raise money to help fight the disease.

Participants get sponsors and they choose the exact non-profit they want their proceeds to benefit. While some fundraising events require the cutting of hair or even going bald, this idea is more inclusive so that those who aren’t comfortable with shaving their heads can participate.

2. Real Men Wear Pink

Most people are familiar with the Relay for Life, which is the main Cancer Society fundraiser. In both Canada and the United States, it has raised hundreds of millions of dollar.

In 2016, organizers in the United States came up with Real Men Wear Pink to stay new and unique. The peer to peer fundraising initiative simply asks men to wear something pink every day for the entire month of October to raise money to fight breast cancer. Today, there are Real Men Wear Pink campaigns across the U.S and Canada. Even professional and amateur athletes are getting into the spirit by holding events where players wear pink during games to raise money for cancer charities.

3. Leap for Autism

Runs, walks, cycling and even bake-offs have been used to raise money for autism. In Gardiner, New York, the idea of taking a leap (literally) for autism has caught on. Check out Greystone Programs Leap for Autism video. Greystone Programs was established to support children, adults, and families living with autism.

4. Walk ‘N’ Roll

Organized walks were a good draw long before the digital world made peer to peer fundraising common practice, but now enhanced walks are becoming popular. The Education Cooperative (TEC) in Boston, Massachusetts serves students with multiple disabilities, so instead of having parents and the community walk to raise money for an accessible, inclusive playground for the students, they decided to make their walk inclusive too.

Their peer to peer fundraising event allowed teachers, community members, and students confined to wheelchairs to raise money for the playground. Now other organizations, including the March of Dimes in Canada have been inspired to hold similar walk ‘n’ roll peer to peer campaigns.

There are many new, as well as old ideas with fresh twists that can make for fun, and prosperous peer to peer fundraising campaigns. And coming up with unique ideas can be fun! If you’re stuck, just step away and look at what others are doing to get inspired!
 

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