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June 22, 2018

5 Reasons to Stick with Peer to Peer Fundraising

5 Reasons to Stick with Peer to Peer Fundraising

While there has been a steady rise in peer to peer fundraising initiatives over the last decade, Peer-to-Peer Thirty, an annual study on fundraising in the United States shows that the largest campaigns in the country raised 1.45 billion in 2017 – a drop of 6.7 percent compared to the previous year.

However, when they dove deeper and conducted interviews with both peer to peer fundraising participants and non-profit leaders, they discovered that peer to peer fundraising seems to be in transition. In efforts to maximize results, more organizations are turning to multiple peer to peer fundraising campaigns to raise funds instead of running just one large nation-wide initiative.

Moving Mountains for Multiple Myeloma is one good example. The organization raises funds for myeloma research by bringing together small groups of people to participate in adventure peer to peer campaigns.

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June 14, 2018

8 Ways to Help Peer to Peer Fundraising Participants Raise More

8 Ways to Help Peer to Peer Fundraising Participants Raise More

Imagine what it is like for someone taking part in a peer to peer fundraiser for the first time. There is usually initial excitement about getting involved then a feeling of bewilderment since it is unchartered territory. There are also those who have taken part in peer-to-peer fundraising before but don’t really understand best practices to maximize their results.

Your supporters can raise significant amounts of money and bring new peer to peer participants to your fundraising campaigns if they receive the right guidance. While you can’t raise the money for them, you can teach them how to put their best effort forward.

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June 6, 2018

Peer to Peer Fundraising Mistakes to Avoid

Peer to Peer Fundraising Mistakes to Avoid

It’s easy to get excited about the opportunities that peer to peer fundraising present. This type of fundraising not only allows for substantial generation of new revenue for your organization but also helps extend brand awareness, which is something that was a lot harder before the advent of the Internet. Being enthused about peer to peer fundraising is important since a good douse of energy is needed for campaigns like this; however, how you execute will determine your success or failure.

Peer to peer fundraising has been around long enough to observe what works and what doesn’t. It can be helpful to learn from other’s mistakes, so here we look at some common errors with peer to peer fundraising campaigns and how you can avoid them.

Poor or no call-to-action

Every peer to peer fundraising campaign needs a call-to-action. You would think this is an obvious element but even when it’s present, it’s not always obvious. If you want to be successful, your calls to action, including “start fundraising” and “donate” need to be clearly visible on your peer to peer fundraising event pages.

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