Turning Volunteers into P2P Participants

It is true that peer-to-peer fundraising allows non-profits to leverage their supporters to fundraise on their behalf, but reaching out to a whole new audience can seem like a big challenge when the online world is inundated with information on a constant basis. What many non-profits forget is that they have a base to get them started. That base is, volunteers.

Big or small, most non-profits have volunteers who are already involved in their organization in some way. If your non-profit is new to p2p then you can consider approaching a few of your volunteers to become personal fundraisers. You can easily talk to them face-to-face or contact them via personalized emails. Providing clear instructions on how to participate in peer-to-peer campaigns or providing a link to your p2p platform can make the process seamless.

4 Incredibly Successful Peer-to-Peer Fundraising Campaigns to Inspire You!

Did you know that friends asking friends to donate results in something like 10 times higher response rates and 52% higher donations? It’s true and it’s the reason why social fundraising (or peer-to-peer fundraising) has taken off!

The benefits are huge. First, by getting your network to fundraise on your behalf, you expand your reach exponentially. Think about it: if you have 5,000 contacts, those 5,000 contacts know hundreds of thousands of people! Second, this exponentially larger network is more likely to give and give more because they were asked by friends. You can do the math. Peer-to-peer fundraising equals big bucks for charity!

Here are four incredibly successful peer-to-peer fundraising campaigns to inspire you:

#1: Movember

The Movember Foundation are proof that peer-to-peer fundraising can be hugely successful. The Movember Foundation is the organization that encourages men to grow a moustache every fall (November) to raise funds and awareness for men’s health. To date, the peer-to-peer campaign has raised $839 million globally, thanks to the participation of well over 300,000 men. Check out their Grow a Mo, save a Bro website!